Privacy Policy

NotCupid is a connection experiment operated by Lemon Labs, available across New England, the New York City metro, and northern New Jersey. The whole product only works on trust, so this page explains — in plain English — what we collect, why, who we share it with, and the control you have. Questions or requests about your data? Email match@notcupid.com.

What we collect

• Account & profile: your name, email, age, ZIP code, the gender you are and who you're looking for, your photos and gallery, your bio, interests, and (optionally) your sun sign.
• Sensitive details (you choose to share these): because we're a dating and friendship app, some of what you tell us is sensitive — who you're attracted to / seeking, whether you identify as LGBTQ+ (only if you opt to share it), your photos, your approximate location, and the personality, attachment, and values signals (including a health & fitness question) computed from your quiz. You give us these so we can match you. See "Sensitive information" below.
• Content you create: messages and group-chat posts, activities/events you post or RSVP to, date feedback you submit, and contest/raffle entries (including any short intro video).
• Activity: who you connect with, accept or pass, your friendship packs and connections, and lightweight product analytics (pages viewed, features used) so we can improve the app.
• Payments: when you pay (a Love-Line profile unlock, a friendship pack, or Pro), Stripe processes it — we never see or store your full card number. We keep a record of the transaction and your subscription status.
• Notifications & technical: if you turn on push notifications, your device's push subscription; plus standard server logs (IP address, browser) that come with any website, used for security and debugging.

Sensitive information

A dating app necessarily handles information many privacy laws treat as sensitive — your sexual orientation / who you're attracted to, precise-ish location, photos, and personality data. By providing this information and using NotCupid, you consent to our using it for the matching and product purposes described here. We don't use it for anything else, we don't sell it, and you can edit or delete it at any time (see "Your rights & choices").

How we use it

• To match you — your quiz, location, age range, and preferences drive who you see and who sees you. Matching is algorithmic (see "Automated matching").
• To run the product — show your profile to your matches, deliver messages, send the emails and notifications you've opted into, and process payments.
• To keep people safe — investigate reports, enforce our community guidelines, and prevent abuse and fraud.
• To improve NotCupid — using aggregated, de-identified analytics and research. We never use this to identify you to outsiders.

We do not sell or "share" your personal information (as those terms are used in U.S. privacy laws), and we don't show third-party ads.

Cookies & analytics

We use first-party cookies only: a sign-in/session cookie to keep you logged in, and lightweight first-party analytics (which pages and features get used) to improve the app. We don't run third-party advertising trackers and we don't sell data to ad networks.

Who we share it with

Only the service providers we need to run NotCupid, and only the minimum they need:

• Supabase — our database and photo/video storage.
• Vercel — hosting.
• Resend — sending email.
• Stripe — processing payments (we never see or store your full card details).
• Push delivery services — to send the notifications you opt into.
• Ticketmaster / Yelp / local event sources — to surface public events and date ideas. These don't receive your personal data.

People on NotCupid: your matches and connections see your profile (see "What your matches see"), and anyone in a group/crew chat with you sees your messages there.

Press / publications — only with your explicit consent. From time to time we may invite people who've been on a date to share their experience with a publication. We only contact you about this, and we only share what you specifically agree to — replying to such an invitation never obligates you, and we won't share a word without your okay.

We may also disclose information if required by law or to protect someone's safety.

Contests & the raffle

If you enter a NotCupid contest or raffle (such as the Summer of Connection series), we collect your entry, your match basics, and your optional intro video. By entering you agree to that contest's Official Rules, which include a likeness release allowing us to use your name, city, photo, and video for promoting the contest. A winning pair's prize details (venue and time) are shared only with the two of them.

What your matches see

Your first name, age, photo(s), bio, and interests are visible to people you match or connect with (a match's full Love-Line profile unlocks for a one-time fee or with Pro). We never show your exact address or ZIP — only a metro label (e.g. "Boston, MA") and a fuzzy distance band.

Your rights & choices

• Access & correct: view and update your profile any time; email us for a copy of the personal data we hold about you.
• Start fresh: wipe your quiz, profile, and matches and begin again.
• Email: unsubscribe from any email via the link in its footer, or in your settings (this also opts you out of the matching/notification pool).
• Notifications: turn push notifications on or off on your device at any time.
• Delete your account: from your profile settings — this removes your profile and takes you out of the matching pool. Email match@notcupid.com if you need help.
• No sale, no discrimination: we don't sell or share your personal information, and we won't treat you differently for exercising any of these choices.

To make any request, email match@notcupid.com from your account email and we'll take care of it.

Automated matching

Who you see, and who sees you, is decided by an algorithm using your quiz, preferences, age range, and location. This isn't a decision with legal effects — you stay in control: you choose who to connect with, and you can refresh your roster or reset your profile any time.

Retention & security

We keep your data while your account is active. When you delete your account, we remove your profile and matchability; limited records (for example, payment records, or safety, fraud-prevention, and legal needs) may persist where required. We use industry-standard measures — encryption in transit, access controls, and server-only access to our database — to protect your data, though no online service can promise perfect security.

Where your data lives

NotCupid serves the U.S. Northeast, and your data is stored and processed in the United States by our U.S.-based providers. NotCupid isn't intended for use outside our service area.

Age

NotCupid is strictly for people 18 and older (some features, like the raffle dinner, are 21+). We don't knowingly collect data from anyone under 18; if we learn we have, we delete it.

Changes

If we make material changes to this policy, we'll update the date above and, where appropriate, let you know in the app. Continued use means you accept the current version.

This policy is written to be readable, not to be legalese. For any question or request about your data, reach us at match@notcupid.com.