About NotCupid

NotCupid is a Boston-born connection experiment with a simple bet: people are better than their profiles. So we built the anti-dating-app — no endless swiping, no browsing a catalog of strangers, no gamified attention economy.

Instead, an algorithm reads compatibility from a real personality quiz and quietly shows you a small, curated roster of people you'd actually get along with. You pick one. One match at a time, on purpose — the way it works when a friend introduces you to someone, not the way it works when you're doom-scrolling at midnight.

Two lines, one region

• The Love Line — for dating. Compatible people, one choice at a time, then a real conversation.
• The Friend Line — for making actual friends as an adult, which is somehow harder than dating. Crews, group chats, and a feed of what's happening around town.

Started in Boston, now across the Northeast

We started in Boston — Cambridge, Somerville, the whole T map — because real-life connection is local. We've since opened up the rest of New England — Providence, Hartford, New Haven, Portland, Burlington, Manchester — and now New York City too. Wherever you are, the algorithm only ever matches you with people in your own metro. We'd rather be the best way to meet someone in your city than a mediocre one everywhere.

Who's behind it

NotCupid is built and run by Lemon Labs, an independent studio. We're a small team that actually answers its email — if you have a bug, an idea, or just want to tell us what's missing, write to match@notcupid.com and a person will read it.

Say hi

Follow along and tell your friends:

• Instagram — @notcupidapp
• TikTok — @notcupid11
• X — @notcupidapp

The fine print: see our Privacy Policy, Terms, and Safety Guidelines.